I build automation for Singapore SMEs that cuts out the typing and copying between email, spreadsheets and chat apps. Your team keeps the tools they know, and the repetitive part gets done for them.
Most of my work falls into these four areas. If yours is something else, ask anyway.
Booking emails, orders, invoices and delivery dockets, including PDF attachments, read and written into Google Sheets or Excel.
Staff send a photo or a short message to log a payment, file a receipt or check on a job.
Payments coming due, cargo arriving, jobs nobody has confirmed. You get a message when something needs a person.
What came in, what changed and what's still open, sent at the time you choose.
I start by going through the work with whoever does it today. Then I build the smallest piece that saves real time, test it next to your team, and add to it once it's proven.
Two projects from this year. I've left out the client names.
The company gets around 300 booking emails a day, many with PDFs attached. Their planners were keying every job into a planning sheet by hand.
Running alongside the planners now, ahead of go-live.
A renovation contractor wanted an easier way to track what he owed subcontractors and to keep his receipts in order.
Live on Telegram, moving to WhatsApp next.
30 to 45 minutes. You tell me what your team does by hand and how long it takes.
I send a short written scope with one price. If the scope changes, we agree the new price before I do the extra work.
I build it in small pieces and run it next to your team until you're happy to stop doing that step by hand.
A monthly plan covers fixes and small changes. If you'd rather look after it yourselves, I'll hand it over with written notes.
Projects start from S$1,500, and monthly care from S$200. Where a job lands above that depends mostly on how many systems it touches.
I'm Sonn. My day job is running quality and after-sales operations for a global luxury brand, where I've worked for about 15 years. A lot of that job is fixing processes where someone copies information from one place to another.
I started Brawn Button in 2026 to build the same kind of fixes for smaller companies. It's just me, so you deal with the same person from the first call to the last fix.
The name is a nod to an underdog that won by building smarter instead of bigger.
It depends on how many steps and systems are involved. A single bot or one email-to-spreadsheet flow starts from S$1,500. Bigger jobs that connect several systems cost more. After the first call I send one fixed price in writing, before any work starts.
Usually not. I work with what you already have, like your email, Google Sheets, Excel, Google Drive, WhatsApp or Telegram. The point is to stop people copying information from one to another.
Yes. That's what the logistics project above does. The email and any attached PDF are read, the details go into the right place in your sheet, and anything unclear goes to a person to check.
Yes. The renovation bots above run on Telegram, and the same kind of bot can run on WhatsApp.
A small project usually takes two to four weeks, including the time it runs alongside your team. Bigger ones are done in stages, and you can use each stage before the next one starts.
You get an alert, and your team can do the job by hand in the meantime because the manual steps stay written down. Fixes and small changes are covered by the monthly care plan. Without a plan, I charge by the hour.
It stays in your own accounts: your email, Drive and Sheets. Documents are read using paid business AI services, which don't use your data to train their models. I don't share it with anyone.
Send a WhatsApp or an email with a line or two about the job, and we'll set up the free call.